One of the main points of the opening credits is to introduce us to the main cast and the crew, very often including the genre of the film, for example, in Kickass the Main Character voiced over and we could see somebody attempting to be a superhero, to set in motion what the film would be about, it also shows us how the narrative may work out, that we may have a narrator at points and that it should be fairly linear, as we're starting from before he became a Superhero, we also find out about Dave, and how he explains himself it shows that he is deprived of female attention and that it is nearly constantly on his mind, it is probably the main thing he talks about in the sequence, its a key convention that the film tells us about the character, even if its something his everyday friends don't know, we will.
Obviously, there is always the 'credits' of people involved in the film, very often shown in simple text in white, to make it stand out and easy to read, it shows the Production companies, the direction, the key actor, and sometimes even editors, costume designed, etc, but this is rarer occurance.


There is often some kind of non-diegetic music within the start up sequence to show the flow of the film and often helping us with the genre of the film, in an example in the film Juno, when the rather spacey, bubbly music comes on, it shows that it's probably going to have lots of light hearted moments and the lyrics hint at a romantic comedy, it influences on the main characters personality, showing us about how she might be, still rather childish inside. We wouldn't use a heavy metal song for a romantic comedy, it just wouldn't fit, it's supposed to set the scene, it'd give completely wrong ideas about what the film would be.
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