Tuesday 15 March 2011

Closing Post

This blog is now complete and is ready for assessment. Thank you for reading.

Friday 11 February 2011

Evaluation - Part Seven

Looking back at my preliminary task, what do I feel I have learnt in the progression form it to the full product?
During my preliminary task, my storyboard wasn't correct to the shots, they were all different, and also, instead of having a shot list, I did it one by one on the storyboard, so all of the shot reverse shots, etc, were out of place. Whilst in my main task I didn't actually use any continuity editing, if I had, I would have known better.
We organised our time better, instead of just saying randomly "Okay, lets go and film" whenever we felt, we planned when to meet, where, etc, so even though a bundle of things went wrong, we had planned to a decent standard.
The first time I used a camera for the preliminary task, it had a fade in and out setting which we didn't know how to turn off, so we just went with it, however, during the filming of our main task, the same thing happened, and we found our way onto the settings, and turned it off, showing our learning of technical devices, we also created a shot list, so we decided when to shoot when, and what we needed for it.
During the first task, I had no idea how to use premier, or any effects it could use, I only just found out how to put everything into a straight line. However, my post production skills became much better during the Main task, I properly taught myself how to use different effects, etc, including adding in sound, unlinking sound, titles, transitions, speed and fading.
I also found that I needed a much greater awareness of the target audience, which I didn't find out till during production, as I realised I needed to change the film and filming to better suit the audience, so it would interest them more so.
The biggest thing I have learnt during this process is either the post-production skills or realisation of how much planning and preparation is needed for creating films, etc, I had no idea how much work needed to go into something like this, and I completely underestimated it, if I hadn't, I probably could have created the film to a much higher quality, and if I went back to the start, knowing this, I think I could have gotten a much better grade than I will now.

Thursday 10 February 2011

Evaluation - Part Six

What have I learnt about technologies from the process of constructing this product?
For my research and planning, I used several new technologies of the age, this included using photoshop to create a moodboard for the Psychological Horror genre, I had never used Photoshop before, so it was something I learnt, even though I'm still not all that good with it, I know the basics. I also used facebook to question certain people who I thought would be a part of my audience to see their opinions on my ideas, etc, and what they would watch, it was mostly all good. To create my animatic storyboard, which we changed at a later date, I used a  Digital SLR camera to take the pictures, then I uploaded them to my computer using Adobe Onlocation, afterwards, to create it into a moving set of images, I used Adobe Premier, we were originally going to take pictures of the actual places for the storyboard, but we couldn't, as we would have needed the main character (at the time) to get his clothes muddy, etc.
Blogging has helped me keep track of what I have done, and what kind of technology I used, and even when. It helped to track my memory so I was able to fully remember everything I have done. It also helped me to present my reserach in a clear, and very coherent way, it could have been easier to read/view, but it was still well shown, I think. I am able to find what I need to very easily.
I used youtube to upload my videos, it helped to get some feedback, due to the commenting system, after we uploaded the final piece, one person wrote which bit his favourite was, and saying how he thought it was (in his words) 'MINT'.
Before I began working on the film, I had no experience of On Location and Premier Pro at all. Now, I know all of the basics, and was able to learn plenty of things which I could use in media lessons within the future. I learnt how to fade in and out both sounds and images, which I thought was pretty cool, I had no idea you could even do that on this program (it is circled where you do it on the screen shot to the right). I also learnt, in a fair amount of detail, how to create title sequences with Premier, as during the editing process, I spent an entire lesson, simply working with it and finding out what all of the commands did, in the end, creating a very simple one, but if I wished, I probably could have created a fairly complex title sequence, if I had known how to use the fading tool on 'Video 2' I would have had titles during the actual film sequence also, also, I found out how to slow down and speed up what I had filmed on premier, which I used during our sequence, on the last time you see the main character, with the obviously scared look on her face.
To get my finished film opening on my blog, I first had to put it on my youtube account, afterwards, I had to click on "Edit HTML" and paste in the embedded code, which came up whilst I was uploading it. It was fairly simple, but actually got me stuck for a little while at first.
Technology has helped me to create a better evaluation by the use of images on the blog posts, I was going to use a video response to my video from people who watched it, but when I went to borrow a camera from the Media rooms, they were all out, so I was unable to, so I had to settle with using most images and text.
At times, the technology would crash, especially Premier and On Location. One time, I didn't save once through a lesson of editing, and lost everything I had done that lesson, I learnt that lesson the hard way, to save several times during editing. Also, the tripod on the camera wasn't brilliant, it kept moving, so we had to re-film several shots, several times.

Tuesday 8 February 2011

Evaluation - Part Five

 How did I attract/address my audience?

Within my film opening, the main thing I would have used to attract my audience, would have been the enigma codes, as there is no linear story to my opening, what attracts the audience is that there is no explanation of what is going on. But at the same time, it doesn't make you think too much, so forth fitting in with my target audience, as enigma codes (especially at the start) are often a favorite for mainstream horror audiences.
As shown by the comments, both of the Facebook responses I used showed that they liked the film and wanted to see more, meaning my enigma codes did indeed attract my audience, as both of them are more mainstream than anything, and come from a C1 and C2 background, they also both thought that the film could have been scary in the future, I think, from the responses I got, the faces of the teenagers staring directly into the camera were probably one of the scariest parts, to an older audience, it'd be threatening as teenagers are the unknown, and so often portrayed as the ruin of society, to each other though, teenagers can also be very scary, all it takes is a different social group to scare you, and this shows a large variety of people all staring directly into the camera, therefor at the audience. I didn't get any comments about the ever so slightly sexualized image of the character with the most screen time, but you probably wouldn't if you knew the person playing the character in real life anyway, but perhaps it was noticed less than I expected, if so, maybe it's better as it could have put off females from liking her, as it was, nobody showed any disliking for the character. The only thing people didn't particularly like is that some of the shots didn't look professional, which we felt we did the best we could with the equipment we had, but if we had more expenses, and more professional equipment, it could have looked much better.
They said they wanted to carry on watching, I think this is probably because of the enigma codes, they want to know why the main character was in distress, and why the faces were staring, more than one of the people I showed the video to asked me what was going on, and what would happen later on, even though I didn't know what would happen later on. Most of the expectations I had for the audience came through, I wasn't expecting proper terror or fear from them, I was expecting curiosity mostly, it wasn't meant to send true fear, just a slight worry. They all mentioned both the faces when asked on what made them think it was to be a Horror (they all said they thought it would be a horror), and they also mentioned the music, I think these two conventions definitely brought it to the horror genre, without it, I doubt it would have been quite as obvious, if obvious at all. The editing to give the main character a walk where we slowly got closer and closer to her face, until you saw her move in slow motion, glancing over at something we can't see gives horror conventions, along with the people staring into camera as the 'character' walks, the mise-en-scene we used on the characters staring into the screen was just a plain, white background, to give them all exactly the same background and stare, so they all have something in common whilst the main character doesn't, you can't focus on things in the background, just them.
Overall I believe my opening was fairly successful, it was obvious what we were going for, and the audience showed that they understood that, even if it wasn't perfectly professional, it still worked.

Monday 7 February 2011

Evaluation - Part Four

Who would be the audience for my media product?
The target audience for my media product will consist of both the demographic and psychographic profiles of my audience. The age range will be generally be between 15 and 19, as they would be able to relate with my casting options better, and even the college environment is one they would be familiar with, both men and women would be targeted, women would be able to relate to the character, as obviously, she is also a woman, giving her a sense of independence, and men often don't mind having females as the main character, especially when she is sexualised slightly, as she is in our product. We initially were going to create a mainstream film, but once we started, it had more enigmatic elements than we had originally thought, and would quite possibly appeal to an indie audience, which could cross over to a mainstream audience, as it also has mainstream elements, like within the film Juno. The social classes we'd target would be C1, C2 and D, as the horror genre generally moves to these classes, it attracts the typical, working/middle classes of society, also, these classes would go to the cinema more.

Thursday 3 February 2011

Evaluation - Part Three

What kind of institute might distribute your media product and why?
Our film would be distributed by Fox Searchlight Pictures, as a cross-over film, they often release lower budget films, even horrors, horrors such as 28 Days Later and The Hills have Eyes were distributed by Fox Searchlight. However, I will be focusing on how the film 'Juno' would be have been spread, an 'independent' film of sorts, which is mainly spread by the word of mouth. The results are obvious when shown, it's budget was $7,500,000, which is fairly small in comparison to some productions, such as Avatar. In the opening weekend, through just 7 screens, Juno brought in $413,869 on its first weekend(USA only), but by June 15 2008, it had brought in $143,429,840, showing how powerful the word of mouth can be.
If we were to spread the word of mouth of our film, we'd obviously have an official website, which would be cheap to bring up, and, like the film shifty did, we'd send e-mails within, with an interactive 'image' on it, there would be about a dozen, normal teenagers simply staring out of the screen, straight at whoever was reading the e-mail, within the middle of the images, some sort of phrase using the films title 'The Coming' within it, and a rhetorical question to bring them in to click on the link to see what the film was. The internet is a very effective tool, for one thing, it is very cheap in comparison to buying adverts on the TV, or large posters, etc, and a younger audience uses the internet a lot, so I'd get straight to my main audience, as it's a cross-over, a mainstream audience will watch it, it'll get straight to them.
At first, we'd be attempting to get our smaller cinemas, such as Arthouse and other small companies at first, before word began to spread and larger cinemas took us, we'd expect to me in vue and odeon cinemas within a few weeks, as the film became more visible to the mainstream audience.
Due to using Fox Searchlight, I would be able to use Synergy to help get word out of my film as well as the word of mouth. Due to the fact News Corp owns so many companies, I could get my film put through their media, such as adverts on their Fox Television channels, or within their magazines or newspapers, for example, the Daily Telegraph. News Corp also include holdings over websites such as myspace.com, so I could get internet adverts through the website, many teenagers use this website, so I could get advertisement straight to my target audience through that.

Tuesday 1 February 2011

Evaluation - Part Two

How does my media product represent particular social groups?
We only wondered about the costume of the main character, who was wearing black boots, tight white trousers and a shirt which was done up, but slightly rolled under to show off her stomach. This was an idea to give the character a sexual side to them, a very stereotypical view of women is that they are sexual objects, and are to be looked at, whilst we didn't use this view, as we didn't simply show her off, we only revealed to her belly slightly, we knew that it would draw in male viewers more if the main character had a slightly sexual element to them, however, the shirt isn't particularly feminine, giving off connotations that she isn't the typical girly girl, she is her own person and fairly normal teenager. It is a residual ideology that women should be a 'damsel in distress' and are less than men, they often were shown in peril, and saved from men, whilst our character will most likely be in distress, and quite clearly is in our opening, there is no male main character to save her, she is the main character, challenging these residual thoughts and making way for an emergent ideology that women are independent and don't need men all the time.
We filmed our work within the college, as it was the only real place that we could get lots of college students in, also the environment could be perfect for a chilling tale - if you're alone in college/school, a place usually brimming with life and excitement, so full of people, when you're alone in it, it suddenly seems very odd, and out of place, so as our main character walks down the corridor alone, it seems a bit odd, and you can see the worry in her eyes.
Everyone within our project was of a teenage, other than the cleaning ladies we used as extra's, the sudden appearance of two older character's was much more fearful than the others were as they were out of place, also, despite us looking down at them with the camera (or through the main character's eyes), it is seen that they are the in control, which is different, as usually those that are in control are above the other character, this is a dominant ideology as it is generally thought that the youth has a lot less power than the elder, which in this case, is very true as they are staff members and would have some level of control over the main character, this reinforces the dominant ideology, the fact they're on the floor, cleaning up the bins is a sense of realism to their occupation within the film.
The rest, however, are all teenagers, which, as it is a film for teenagers, is supposed to help bring out audience in, as the audience would be able to relate with the audience. Even the start, of having people stare at you can be related to, perhaps if one was to feel self concious, but it soon comes clear this is something more, but they would be able to understand the feeling of being stared at and watched and being judged.
We didn't actually think about it at the time, but we have only White British people within our film, it may show something about our ideology's that it's not important to have a mix of race, but at the time it didn't even cross our minds, it could be a dominant/residual ideology that the main character's of films are often white characters, and even more so, white males. We have, without thinking, reinforced part of this ideology, of having a white character as our main character, it shows something that we didn't even think about this.
The way our teenagers are made to look scary connotates what so many people think of teenagers nowadays, that we are scary, and that we could be coming to get them, a great deal of people think we're just a menace to society, and are all a lot darker than we actually are, this could be shown within our film, and is an idea we thought of before we began filming.

Sunday 30 January 2011

Evaluation - Part One


In what way does my media product use, develop or challenge 
forms and conventions of real media products?

Firstly, it is instantly visible that my product is a film opening, it begins with a production company, which we made:'Urban Studios', it is shown in a credit format in the title sequence, very plain lettering, to follow with the rest of our titles, with white as a contrast on the black, this follows a convention of horror films, to use simple, white lettering on a black background, it is used in both of the films we analysed for our research. It is shown as a film start as it doesn't make complete sense, it isn't telling an entire story, which whilst some do, others don't, it shows Enigma, which is often in film title sequences to draw the audience in. Also, within the film, you are introduced to the main character, not for long, but for just a few seconds as she walks down the corridor with a suspicious look upon her face, the editing slowly brings her closer and closer to the camera. As is customary in most film openings, we used music within it. However, unlike most openings, we did not the follow a convention of giving a proper introduction to the main character, or having some sort of storyline within the piece. Finally, at the very end of the piece it shows the title, as is often shown at the end of the credits.
My piece is shown to be a Psychological thriller as in several ways, firstly, the music has a Gothic tone to it, with a mixture of uncertainty, it puts emphasis on the unknown feature to my piece, adding to the enigma.
Also, the mise-en-scene is thought of, especially when you see the close-ups of the faces, all of the backgrounds are a plain white wall behind them, it stops you from focusing on anything in the background, just on their staring eyes, to add to the fear factor from the enigma. Also, using the camera as a first person point of view to just see normal people staring at us as if we are weird, or among that sort of thing helped us show that we were within the mind of the character, meaning we were able to understand that it is a slightly more psychological film straight away.
The non-diegetic sound (the music) also connotes a horror genre, as it is fairly typical music that you'd hear within the genre itself.
As for challenging these conventions? We have in ways. A mix of people staring at the camera's are both male and female, most of the time, if a female is the main character, it will be men chasing after her, a sort of damsel in distress, only in a few later versions of horrors have females been the main fear of a horror. But the quote; "Genres are not static but shifting and slippery, evolving over time" allows all film creators to change genres ever so slightly, as otherwise they'd get boring, as backed up by a second quote; "Pleasure is derived from repetition and difference." Meaning that we want both repetition and change at the same time, in the film industry, it'd mean keeping some conventions of the genre, but changing others so it's not always the same and doesn't get boring.
I also find that one of the regular conventions for Horror film openings is either everything is completely calm for the first 20 minutes of the film, or something in that region, or it starts off with something big happening, then the calm begins. In ours, there is no calm, or big thing that happens, you don't have any idea, therefore it pulls away from this convention, yet at the same time, keeping ever so slightly to it.
Another breakaway from how film openings are generally shown, is that we haven't properly introduced any character, obviously you can tell that the female walking down the corridor is more important than others, but you can't really tell anything about her, you can see she's scared and alone within a college, that she doesn't mind showing off her skin a little bit, and obviously cares for her hair, as she has styled it well, yet you don't know much else.

Monday 10 January 2011

Filming Update

Most of the filming we did on the weekend and Friday is now void because of a few different problems, one of these was one of our cast members messing around, who is no longer a part of the filming. Also, we couldn't film on sunday because we needed to be in the woods but by the time everything was ready, it was too dark. Some of the footage we filmed was of a bad quality also, so we will be redoing it during Tuesday daytime and just after college. We will be using the same Risk assessment as before, so see the post below to read it. The cast list will be updated for who we're using.

Thursday 6 January 2011

Organisation - Casting

This is the castlist for our 2 minute feature film, as it is posted currently, it is not all 100% definite, I will update it after the filming to show our organisation skills on who kept their parts and who didn't, I will also include a full list of extras.
Castlist:
Main Character: Paul Austin
Best friend: Sarah Tyrer

Organisation - Locations

The only locations we shall be using is the college itself, which will work well for the 'everyday' life of my character and also, the woods, which is a public space, our teacher said it would be okay to use them. These should be the only places we'll use.

Tuesday 4 January 2011

Friday's Filming - Explanation & Risk Assessment

Friday, Saturday & Sunday's Filming
On Friday 7th January and the following weekend we will begin filming for the first time, we have already written out our Risk Assessment and have carried out the necessary checks for filming. We have gotten our actress' ready, and will have everything we need, the props we need will be ready also. We may be taking some pictures during the filming to upload to the blog and if things go as we expect, we may have to continue filming onto the weekend also.

Risk Assessment
Potential Danger
Potential outcomes
Actions to avoid potential outcomes
Further comments
Slipping on mud of the wood floor.
Injuring an ankle, tripping into a bush/tree or hitting face on the floor.
Give the actors a pair of boots to wear between shoots to lessen the chance of slipping.
None.
 Tripping over the tripod.
Injuring self by falling. 
 Make sure actors keep away from the tripod at all times, and no running unless it is part of the film.
None.
Splinter your finger on the wooden fencing.
 Bleeding from a cut.
Do not touch the wooden fence with bare skin.
None.
Tripping over a fallen log.
Injury to the face or body, example: broken nose, graze hands or knees.
Clear the area before we use it for filming.
None.
Hit by a car in the car park.
Death, serious-mild injuries.
Do not film on the carpark and have extra road safety.
 None.



Planning - Storyboard/Animatic


http://www.youtube.com/watch?v=g114PV0SvXI