Evaluation - Part Four

Who would be the audience for my media product?

The target audience for my media product will consist of both the demographic and psychographic profiles of my audience. The age range will be generally be between 15 and 19, as they would be able to relate with my casting options better, and even the college environment is one they would be familiar with, both men and women would be targeted, women would be able to relate to the character, as obviously, she is also a woman, giving her a sense of independence, and men often don't mind having females as the main character, especially when she is sexualised slightly, as she is in our product. We initially were going to create a mainstream film, but once we started, it had more enigmatic elements than we had originally thought, and would quite possibly appeal to an indie audience, which could cross over to a mainstream audience, as it also has mainstream elements, like within the film Juno. The social classes we'd target would be C1, C2 and D, as the horror genre generally moves to these classes, it attracts the typical, working/middle classes of society, also, these classes would go to the cinema more.